New ‘Aladdin’ Poster Teases a Whole New World

     March 12, 2019

Fresh off the full trailer debut, Disney has released a new Aladdin poster for director Guy Ritchie‘s upcoming live-action remake. While live-action remakes have become an important cornerstone of Disney’s moviemaking business model, Aladdin poses a unique challenge and it’ll be interesting to see how audiences respond. 2017’s Beauty and the Beast was the first time these live-action remakes tackled a Millennial-beloved Disney movie, and it succeeded to the tune of $1.2 billion worldwide. Arguably the next two most beloved Disney movies from the 90s are Aladdin and The Lion King, and we’ll be getting their live-action remakes within months of each other.

The Lion King is a bit of a safer bet. It’s essentially just a motion-capture remake of the original, and the animation allows the film to hew a bit closer to what made fans love the first movie so much. Aladdin, meanwhile, translates a somewhat problematic animated film into a live-action adventure, complete with a live-action version of an animated icon in Robin Williams’ Genie. The trailers has received somewhat mixed responses thus far, although today’s full trailer is certainly the best yet as it also gave us our first taste of the beloved songs.

This poster does a nice job of showcasing all the different characters, and unsurprisingly it’s Will Smith’s Genie who casts the biggest shadow. I do love the colorful nature of the one-sheet, as well as the kind of old-fashioned layout—it reminds me a bit of the Raiders of the Lost Ark poster.

Again, I’m curious to see if fans will flock to Aladdin the same way they did to Beauty and the Beast, or if the release of The Lion King so soon afterwards may create a bit of a saturation effect. One imagines critical reaction (i.e. the Rotten Tomatoes score) will be a deciding factor for a significant number of people.

We’ll find out soon enough. For now, check out the new Aladdin poster below. The film opens in theaters on May 24th.



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