First Trailer for AT ANY PRICE Starring Dennis Quaid and Zac Efron

     January 18, 2013


The first trailer for the drama At Any Price has been released online.  Directed by Ramin Bahrani, the film stars Dennis Quad as an ambitious farmer who is a father to a rebellious son (Zac Efron) with aspirations of race car driving.  An investigation into the family business brings the pair together in order to preserve their livelihood.  The trailer makes the film come off as a tad melodramatic, but I’ve give it the benefit of the doubt on account of the bounty of positive reviews that surfaced after the film’s festival screenings.  In his review, Matt called it “a thoughtful, rich exploration of how there’s not enough American Dream to go around.”

Hit the jump to watch the trailer.  The film also stars Heather Graham and Kim DickensAt Any Price opens on April 26th.

Click over to Yahoo! to watch in HD.

Here’s the official synopsis for At Any Price:

Set in the competitive world of modern agriculture, ambitious Henry Whipple (Dennis Quaid) wants his rebellious son Dean (Zac Efron) to help expand his family’s farming empire. However, Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected situation that threatens the family’s entire livelihood.


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