‘Blair Witch’ TV Spot Proves That There’s Nowhere to Hide in the Woods

     September 6, 2016


It’s taken a hot minute, but we’re all getting used to the fact that we were had by director Adam Wingard, the man behind new classics like You’re Next and The Guest. During San Diego Comic-Con this year, it was revealed that Wingard’s much touted The Woods was actually a retelling of The Blair Witch Project legend, titled simply Blair Witch. The film screened at SDCC to rave reviews, including some from our very own staff, which makes it’s upcoming September 16th bow at movie theaters nationwide all the more promising and hard to be patient about.


Image via Lionsgate

The latest trailer for the horror film, a TV spot, doesn’t exactly make you impatient to spend one-to-two hours clenched in tension while you watch the film but it also kinda does. Wingard is primarily a master of style, but the way he incorporates convincing human interactions with wildly imaginative horror set-pieces is a rare talent that few horror directors have been able to get a handle on. In You’re Next, he quietly and lovingly skewered the new breed of American independent filmmaking style, while also delivering a great horror film. The Guest was at once an ode to John Carpenter and a giddy subversion of familiar storytelling tropes; it was also a wild, thrilling vision of blind love for empty Americana and the art of high-grade seduction. Blair Witch may look more straightforward, but there’s every reason to believe that Wingard has a surprise up his sleeve that we won’t see coming.

Here’s the TV spot for Blair Witch:

Here’s the official synopsis for Blair Witch:

A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence.  Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.



Image via Lionsgate

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