Moviegoing audiences appear to be in the Halloween spirit this weekend as two holiday-themed debuts have cracked the top three in Friday’s box office. Perhaps surprisingly, Tyler Perry‘s horror-comedy Boo! A Madea Halloween takes the top spot while the more traditional scare-fest Ouija: Origin of Evil landed at number three. Smack in the middle of those two fright-filled features was the action-packed sequel Jack Reacher: Never Go Back, fronted by Tom Cruise. The trio earned Cinemascores of A, B+, and C, respectively.
Boo! A Madea Halloween is aiming for a $25 million take this weekend while Jack Reacher reaches for $23 million, but those films could swap spots by the end of the frame. Outside of the top three is Gavin O’Connor‘s The Accountant, starring Ben Affleck, which drops to the fourth spot in its second weekend, while The Girl on the Train rides to the fifth spot in its third weekend.
Another new debut, Greg Mottola‘s action-comedy Keeping Up with the Joneses, just missed the top five despite the gathered star power of Gal Gadot, Jon Hamm, Isla Fisher, and Zach Galifianakis. The film’s B- Cinemascore suggests it played well with audiences, but it’s on track for only a mid-$5 million to $6 million weekend.
Elsewhere, Barry Jenkins‘ buzzy movie Moonlight earned $131,464 in only four theaters during its debut Friday. This puts the A24 film on track for ~$450,000 and a per-theater-average of $112,500, which would be a record-setting performance. Be sure to check out Brian Formo‘s review of the film here, and keep an eye and ear out for more as it continues its festival circuit.
Take a look at the full Top 10 from Friday’s Box Office below (via Box Office Mojo):
|1.||Boo! A Madea Halloween||$9,400,000||$9.4|
|2.||Jack Reacher: Never Go Back||$8,900,000||$8.9|
|3.||Ouija: Origin of Evil||$5,460,000||$5.5|
|5.||The Girl on the Train||$2,350,000||$54.0|
|6.||Keeping Up with the Joneses||$2,000,000||$2.0|
|7.||Miss Peregrine’s Home for Peculiar Children||$1,615,000||$70.0|
|8.||Kevin Hart: What Now?||$1,330,000||$16.2|