September Box Office Predictions: Can ‘The Magnificent Seven’ Help Sony Rebound?

     September 1, 2016

the-magnificent-seven-sliceLooking back at August, Suicide Squad unsurprisingly dominated everything in its path, including Pete’s Dragon, which looks to close significantly below expectations. Ben-Hur as expected appears to be on track to be the biggest flop of the summer, but the last weekend of August did find an unexpected hit in Don’t Breathe, which more than doubled its production budget in its opening weekend, further proving that the horror genre is alive and well.

In one of the more crowded Septembers in recent memory, this upcoming month has fifteen films set for wide releases in five weekends. Plenty of these stand a good chance at becoming hits, but two films in particular, Deepwater Horizon and The Magnificent Seven, are targeting grosses upwards of $100 million, a rarity for the month of September. This should easily dominate the same period of 2015, when Hotel Transylvania 2 and Maze Runner: The Scorch Trials reigned champion.

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