Box Office Watch: ICE AGE and PUBLIC ENEMIES Kick Off July Fourth Holiday

     July 2, 2009


The 2009 July Fourth holiday frame got underway on Wednesday with two new features debuting wide: “Ice Age 3D: Dawn of the Dinosaurs” and “Public Enemies”.  “Transformers: Revenge of the Fallen” is still capable of doing plenty of damage to both as it angles to take a second weekend at number one, however.  Fox’s third “Ice Age” feature got off to a solid start with $13.8 million debut from 3,993 theatres (including a record 1,600 3D screenings).  This was good enough to trounce the Wednesday “Transformers” take of $10.9 million, though the two films should even out with $60 million a piece come Sunday.  Universal’s “Public Enemies” was always playing for third place, though the more adult-themed movie proved surprisingly potent on day one.  Solid reviews helped “Enemies” take in an estimated $8.2 million from its 3,319 runs.  This puts the film on track to exceed the projected $30 million five-day gross that Universal was floating a couple of days ago.    Check back to see which film will ultimately get the upper hand this weekend (though it seems foolish to bet against “Transformers 2” at this point, doesn’t it?)

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