CinemaScore Explained: What the Ubiquitous Grade Means

     January 19, 2018


Every weekend after a film opens, we get not only its box office, but its “CinemaScore.” It’s a letter grade from A+ to F, but where does it come from? Who applies? And what does it really mean? If you’ve had questions about CinemaScore but were too afraid to ask, we’ve got answers.


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