Fox’s marketing plan for Deadpool has been solid since last summer’s San Diego Comic-Con and with the film’s February 12th release just two weeks away, that’s unlikely to change. However, the team took the advertising up a notch today by releasing a PSA about testicular cancer. Yeah, you read that right. Ryan Reynolds suits up as the title anti-hero in this new video that has little to do with the upcoming movie and everything to do with promoting self-examinations and visiting the doctor.
While cancer of any sort is obviously a serious issue, Reynolds does a fantastic job of being open, honest, and clear about self-exams while also bringing a hefty dose of double entendre. This is the guy who self-referentially described his character Wade Wilson’s face as “a testicle with teeth.” It’s a great watch and a great message, regardless of whether or not you plan to check the film out in a couple of weeks … which you totally should anyway.
Morena Baccarin (Copycat), T.J. Miller (Weasel), Gina Carano (Angel Dust), Brianna Hildebrand (Negasonic Teenage Warhead), Stefan Kapicic(Colossus), and Leslie Uggams (Blind Al) also star in Deadpool, which arrives in theaters nationwide February 12th. Unless of course you happen to live in the L.A. area and can attend Collider’s special IMAX screening on February 3rd, along with a special Q&A session featuring director Tim Miller, producer Simon Kinberg, and Deadpool creator Rob Liefeld! Make sure to head here for more info on how folks in the L.A. area can get tickets to the screening.
Watch the new PSA featuring Reynolds as Deadpool below:
— Ryan Reynolds (@VancityReynolds) January 28, 2016
Here’s the official Deadpool synopsis:
Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.
Click through to see our full list of upcoming supherhero release dates, or check out the latest Deadpool news in the links below.
- ‘Deadpool’ IMAX Experience Teased in New TV Spot
- ‘Deadpool’ Clip Features Ryan Reynolds and Morena Baccarin Getting Intimate
- Watch: ‘Deadpool’ Can’t Forgive Australia For ‘Wolverine’ in New Promo
- ‘Deadpool’: Tim Miller, T.J. Miller Talk “Offensive and Mean” Cut Scenes
- First ‘Deadpool’ Reactions Praise R-Rated Superhero Adaptation
- ‘Deadpool’ Officially Rated R; Description Promises Strong Violence, Graphic Nudity