Friday Box Office – CHRONICLE and THE WOMAN IN BLACK in Tight Race for Super Bowl Title

     February 4, 2012


Box office watchers were not expecting much from this year’s crop of Super Bowl Weekend releases. The three films opening against America’s biggest sporting event had modest goals to match their (mostly) modest budgets; and yet, here we are, with a photo finish for first on Friday and a weekend that is shaping up to make 2011’s Super Bowl weekend pale by comparison.  Estimates put Fox’s Chronicle on top with $8.6 million from 2,907 locations. Not far behind, however, is CBS Film’s The Woman in Black with an estimate of $8.3 million from 2,855 locations. That’s 45% higher than anyone expected from the supernatural-thriller. Right now, Chronicle is expected to edge out Black with $20 million to $19.7 million this weekend; but it is important to note that neither film was projected to make anything close to $20 million by Sunday. Only Universal’s Big Miracle is coming in as projected. The family film made an estimated $2.3 million on Friday for what looks like an $8 million first weekend. Join us tomorrow for a more detailed look at the studios’ counterprogramming successes, unless you have other plans…?

Title Friday Total
1 Chronicle $8,650,000 $8.6
2 The Woman in Black $8,300,000 $8.3
3 The Grey $3,200,000 $28.4
4 Big Miracle $2,300,000 $2.3
5 Underworld Awakening $1,700,000 $50.5

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