Friday Box Office – HOP Ahead with $11.4 Million Debut; SOURCE CODE in Second with $5 Million

     April 2, 2011

As expected, Universal’s Hop was Friday’s number one film with an estimated $11.4 million from 3,579 locations.  The live action/CGI-animated comedy was heavily promoted as hailing from the team behind last year’s Despicable Me and, though it ultimately fell short of that film’s $21.3 million first Friday, Hop has a shot at passing Rango to claim the biggest first weekend of 2011 if its projected three day take of $38 million proves accurate.  Summit Entertainment’s Source Code placed second with an estimated $5 million from 2,961 locations, which would indicate a weekend figure in the mid-teens.  In other words, not quite as strong as recent releases like Limitless in the sci-fi genre. Fellow newbie Insidious came in at number three on Friday with $4.8 million from 2,408 locations.  Weekend projections for the supernatural horror flick are between $10 and $15 million but, as FilmDirect’s follow-up to Paranormal Activity, the ultra low-budget Insidious is already counting its profits.  Details and analysis tomorrow.

Title Friday Total
1 Hop $11,400,000 $11.4
2 Source Code $5,000,000 $5
3 Insidious $4,800,000 $4.8
4 Limitless $3,000,000 $49.2
5 Diary of a Wimpy Kid 2 $2,800,000 $30.9

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