Friday Box Office – PARANORMAL ACTIVITY 3 Delivers Franchise-High $26.2 Million Opening

     October 22, 2011


No shocks here.  After earning a franchise-best $8 million from its 2,200 midnight debuts, Paranormal Activity 3 went on to lead Friday with an estimated $26.2 million from 3,321 locations.  That marks another high for the three year-old franchise.  On its first Friday last year Paranormal Activity 2 took in $20.1 million and, by the law of diminishing returns, most box office watchers expected PA3 to chart a bit below its predecessor.  That may have proved true if recent frames had featured a breakout hit capable of siphoning off attendance from this new release, but that didn’t happen.  Instead, Paranormal 3 is expected to reach $50 million by Sunday: another franchise high.  With one movie dominating, the weekend’s other major new release – The Three Musketeers – is suffering.  After a disappointing Friday launch of $2.9 million from 3,017 locations the film is on its way to a weekend in the low double digits.  Finally, low-budget Johnny English Reborn (anyone recall him being born in the first place?) placed eighth on Friday with $1.1 million from 1,551 locations.  The fact that the film’s international gross is already nearing $100 million should soften that blow, however.  Details and analysis tomorrow.

Title Friday Total
1 Paranormal Activity 3 $26,200,000 $26.2
2 Footloose $3,500,000 $23.5
3 Real Steel $3,200,000 $59.1
4 The Three Musketeers $2,900,000 $2.9
5 Ides of March $1,500,000 $25.8

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