Friday Box Office – RIO Still Flying High with $10.7 Million; MADEA’S BIG HAPPY FAMILY a Close Second

     April 23, 2011

Hollywood is definitely going to have its second ‘up’ weekend in a row come Sunday.  It’s another 2011 milestone!  Credit that success to Fox’s Rio, whose Friday-to-Friday estimate of $10.7 million was slightly higher than its debut one week ago, and to Tyler Perry’s latest, Madea’s Big Happy Family, which was just behind Rio with a Friday estimate of $10.5 million from 2,288 locations. Madea is not expected to match Perry’s past Easter weekend debuts, which means that Rio will most likely see its second weekend at number one.  Fox is back at number three with Water for Elephants.  The adaptation of the bestselling novel debuted with an estimated $7 million from 2,817 locations and should come in line with projections which put it in the mid teens or slightly above for the Easter weekend.  Finally, Disney Nature continued its tradition of Earth Day releases with African Cats.  They didn’t score the huge debut they saw with Earth, but Cats was cunning enough to make it into Friday’s top five with an estimated $3.3 million from just 1,220 locations.

Title Friday Total
1 Rio $10,700,000 $65.2
2 Madea’s Big Happy Family $10,500,000 $10.5
3 Water for Elephants $7,000,000 $7
4 Hop $4,200,000 $92.2
5 African Cats $3,300,000 $3.3

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