Friday Box Office – RISE OF THE PLANET OF THE APES Narrowly tops THE HELP for First; FINAL DESTINATION 5 in Third

     August 13, 2011


It was another photo finish at the box office as holdover champion Rise of the Planet of the Apes battled The Help on the latter’s first Friday.  Apes was just barely ahead with an estimated $7.6 million to The Help’s $7.5 million.  Even with Friday so close, Rise should win the weekend with a projected $25 million.  The Help, which has been overperforming since its Wednesday debut, is expected to earn $23 million from Friday through Sunday.  Friday’s number three was not far behind the top two films.  Final Destination 5 took in an estimated $7.3 million from 3,155 locations for what should equal a first weekend of just under $20 million.  Friday’s final new releases put a bit more distance between their estimates and the top spots: 30 Minutes or Less earned an estimated $4.5 million from 2,888 locations while Fox’s Glee: The 3D Concert Movie fell short of the top five with just $2.5 million from 2,040 venues.  Full details and analysis tomorrow.

  Title Friday Total
1 Rise of the Planet of the Apes $7,600,000 $84.9
2 The Help $7,500,000 $17.4
3 Final Destination 5 $7,300,000 $7.3
4 30 Minutes or Less $4,500,000 $4.5
5 The Smurfs $3,700,000 $91.7

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