Friday Box Office – THE HELP Remains On Top as East Coast Hurricane Prepares to Blow Out Box Office

     August 27, 2011


Summer’s penultimate weekend was never going to be a blockbuster, but now – with Hurricane Irene closing theatres up and down the Eastern seaboard – it is shaping up to be one of the worst frames of the entire year at the domestic box office.  Three new releases rolled out on Friday but reduced traffic and theatre counts from North Carolina to New York meant that none of them came close to knocking The Help out of first place.  Last weekend’s top film earned an estimated $4.4 million on its third Friday; bringing its US total up to $86.6 million in 17 days.  The revenge-thriller Colombiana was Friday’s newbie king, taking in an estimated $3.75 million, followed closely by the Guillermo del Toro-penned Don’t Be Afraid of the Dark with $3.6 million.  The Weinstein’s Our Idiot Brother closed out Friday’s top five with $2.4 million.  The uncertainty of the hurricane means that it is more difficult than usual to predict how well any of this weekend’s offerings will fare, but I can tell you that The Help is the only film that is expected to get much above $10 million by Sunday.  We’ll have an update tomorrow.

Title Friday Total
1 The Help $4,400,000 $86.6
2 Colombiana $3,750,000 $3.75
3 Don’t Be Afraid of the Dark $3,600,000 $3.6
4 Rise of the Planet of the Apes $2,585,000 $142
5 Our Idiot Brother $2,400,000 $2.4

Latest News