Friday Box Office – THE RITE Debuts in First with $5.1 Million; THE MECHANIC Third with $3.5 Million

     January 29, 2011


Bringing a depressingly down-trending month to a close, two new features debuted on Friday – neither of which seems capable of breaking the box office out of its January doldrums.  Warner Brothers’ The Rite came in first on Friday with $5.1 million from its 2,985 locations.  That is less than Mel Gibson’s Edge of Darkness debuted to at this time last year, though I’m sure snow-fatigue on the beleaguered East Coast is at least partially to blame.  The PG-13 thriller starring Anthony Hopkins has a chance to stay on top through the three day weekend with a projected take of $15 million.  The excellent 39% hold of No Strings Attached, however, may mean that last weekend’s top title is in for a second week at number one.  CBS Film’s The Mechanic opened in third place on Friday with $3.5 million and is not expected to top ten million by Sunday.  We’ll have full details and analysis tomorrow.

Title Friday Total
1 The Rite $5,100,000 $5.1
2 No Strings Attached $4,400,000 $30.4
3 The Mechanic $3,500,000 $3.5
4 The Green Hornet $2,900,000 $70.2
5 The King’s Speech $2,800,000 $63.9

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