Disney has released the first Frozen Fever images online. The upcoming Frozen sequel short—which will play in front of the live-action Cinderella, opening March 13th—has Elsa (Idina Menzel) trying to throw a big, birthday bash for Anna (Kristen Bell). However, it turns out the cold can bother Elsa, and the way she experiences the symptoms is different than everybody else. “Elsa doesn’t get a cold in the usual way,” co-director Jennifer Lee tells USA Today. “She’s special. Surprising things occur that wreak a little havoc.” Lee and co-director Chris Buck promise other surprises as well.
Olfa (Josh Gad), Kristoff (Jonathan Groff), and Sven will also be coming back for the festivities as they’ve become part of this unusual family. The movie is even trying to pull a joke from AwkwardFamilyPhotos.com, which I think is a bit a much, and not really in the spirit of the first film, but maybe it will work. After all, the original Frozen ads were awful, and the movie turned out to be amazing.
And if you were just starting to get “Let It Go” out of your head, consider yourself warned: Oscar-winning composers Robert Lopez and Kristen Anderson-Lopez have written up another catchy tune.
While Frozen fans are certainly clamoring for a sequel, I’m glad Disney is continuing to take a patient approach with the material, but still providing a little love with a short, especially since Lee and Buck are returning to direct. When Cinderella comes out, I’d love to see a poll of attendees who primarily came for the feature and those who came for the short.
If Disney is trying to take care of Frozen and not rush a sequel, then hopefully they’ll make sure this is up to the standards of the original like Pixar has done with their Toy Story short films. Hopefully, Frozen Fever will be able to stand on its own, and not feel like an extension of the brand.