Paul Rudd Pitches Marketing Ideas for OUR IDIOT BROTHER to Harvey Weinstein

     August 10, 2011


The Weinstein Company picked up My Idiot Brother at this year’s Sundance Film Festival and changed the title to Our Idiot Brother.  But star Paul Rudd believes the studio can do so much more.  In a new Funny or Die video, Rudd comes into Harvey Weinstein’s office and starts pitching marketing ideas.  You’ll laugh at these ideas now but I’m sure we’ll be seeing all of them being used in less than ten years now.  Paul Rudd will jump out of the back of your taxi and Morgan Freeman will be your driver.  The future is strange and wondrous.

Hit the jump to check out the video.  Our Idiot Brother opens August 26th.

Via Funny or Die.

Here’s the official synopsis for Our Idiot Brother:

Every family has one: the sibling who is always just a little bit behind the curve when it comes to getting his life together. For sisters Liz (Emily Mortimer), Miranda (Elizabeth Banks) and Natalie (Zooey Deschanel), that person is their perennially upbeat brother Ned (Paul Rudd), an erstwhile organic farmer whose willingness to rely on the honesty of mankind is a less-than-optimum strategy for a tidy, trouble-free existence. Ned may be utterly lacking in common sense, but he is their brother and so, after his girlfriend dumps him and boots him off the farm, his sisters once again come to his rescue. As Liz, Miranda and Natalie each take a turn at housing Ned, their brother’s unfailing commitment to honesty creates more than a few messes in their comfortable routines. But as each of their lives begins to unravel, Ned’s family comes to realize that maybe, in believing and trusting the people around him; Ned isn’t such an idiot after all.


Latest News