Bud Light Goes Full ‘Game of Thrones’ in Surprise Super Bowl Commercial

     February 3, 2019

game-of-thrones-season-7-images-sliceWith the final season of Game of Thrones just around the corner, the hype for George R.R. Martin‘s epic saga has never been greater. In fact, it’s so great, it’s barging into other people’s commercials! The requisite Bud Light Super Bowl ad got hijacked by HBO’s hit series in one of the highlight commercials from the annual sporting/advertising event, turning a friendly medieval joust into a Game of Thrones style slaughter with the help of a dragon and a Mountain. RIP Bud Knight.

Bud Light has been running their medieval-themed marketing campaign for a while now, but they’ve never gone full Game of Thrones before and it’s a damn fine twist on their standard commercials that brought that classic event entertainment feel to the Super Bowl commercial lineup. For those wanting to know more about the unexpected tie-in between the two companies, The Wall Street Journal offered an inside look at the spot, describing it as the “biggest and boldest marketing tie-ins the AT&T Inc.-owned cable network has ever orchestrated.” Take a look for yourself in the video below.

Naturally, the eighth and final season of Game of Thrones has remained shrouded in mystery as the premiere approaches. We do know that the final season will have only six episodes, but they’ll all have extended run times. A few regular series directors are returning, including Miguel Sapochnik, who directed the iconic “Hardhome” and “Battle of the Bastards” episodes; David Nutter, who directed the traumatic “Red Wedding” episode “The Rains of Castamere”, as well as series creators and showrunners David Benioff and D.B. Weiss, who previously directed the Season 4 premiere “Two Swords”.

Recently, co-executive producer Bryan Cogman said that the final season “is about all of these disparate characters coming together to face a common enemy, dealing with their own past, and defining the person they want to be in the face of certain death. It’s an incredibly emotional haunting bittersweet final season and I think it honors very much what [author George R.R. Martin] set out to do — which is flipping this kind of story on its head.”

For more on Game of Thrones, be sure to check out the links below.

Game of Thrones will return to HBO on April 14.