Jason Reitman’s UP IN THE AIR To Take An Earlier Flight

     September 10, 2009


We reported yesterday that “The Road” had been pushed back (again) to a Thanksgiving release date on November 25th. In that write up I talked about how the date change could be a terrible move for the long delayed film.  If the competition wasn’t tough enough we now have news that Jason Reitman’s “Up in the Air” will now have a limited run starting November 13th followed by a wide release on November 25th.  You can learn after  the jump.

The already highly buzzed about “Up in the Air” will now go up against Roland Emmerich’s “2012” on November 20th when the film begins it’s limited run.  The film will then go up against “Fantastic Mr. Fox”, “Ninja Assassin”, “Old Dogs”, the NY/LA limited engagement of Disney’s “The Princess and the Frog”, “Nine”, and now “The Road” when the film opens wide November 25th.  It was also recently announced that Richard Linklater’s “Me and Orson Welles” will also start it’s limited engagement on the 25th too.

I’m sure that as much competition as “Up in the Air” will have now that it will do just fine thanks to what I’m guessing will be a strong advertising campaign which will feature the early buzz that the film has been receiving.  I expect that the film will have some strong legs in the box office due to some good word of mouth if the film lives up to its early rave reviews.  I also expect that “Up in the Air” will only help bury “The Road” even more, sadly.


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