PACIFIC RIM Viral Marketing Continues with Video of Kaiju Attack [Updated with Two New Jaeger Blueprints]

     November 28, 2012


In addition to all the other viral stuff Warner Bros. has released for Guillermo Del Toro‘s Pacific Rim, we now have another video that gives brief glimpses of the kaiju, the film’s gigantic monsters.  This viral video is done in the style of a fractured news broadcast  where damaged video streams show how San Francisco is being destroyed by one of the film’s kaiju (there’s more than one, and each will have a distinct look and different abilities).  I think this video yet again proves that the Golden Gate Bridge is just asking be destroyed by either aliens or supernatural beings.  This is what happens when you whore up a bridge.

Hit the jump to check out the video.  The film stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and Ron PerlmanPacific Rim opens in 3D on July 12, 2013.

Via Warner Bros.

Here are the new blueprints for the Jaegers, Cherno Alpha (in Russian) and Coyote Tango (in Japanese, via EIGA). Click to expand:



Here’s the official synopsis for Pacific Rim:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.



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