PACIFIC RIM Viral Campaign Begins; Hints at Trailer’s Release in Two Weeks [Updated with Jaeger Blueprint]

     November 28, 2012


One of my most-anticipated films of 2013 is Guillermo Del Toro‘s Pacific Rim.  We haven’t seen a new film from the acclaimed filmmaker in almost five years, so it’s long overdue.  Attendees at San Diego Comic-Con and New York Comic-Con got a brief peek at the giant-monsters-versus-giant-robots movie Del Toro has planned, but it looks like Warner Bros. is getting ready to show the rest of the world what Pacific Rim has to offer.  A new viral video has been released that shows the emergency alert system for kaiju (giant monsters) attacks.  There’s also a copy of a letter from the Great Britain Air Command offering pilots to the jaeger (giant robots) program to help in defeating the kaiju.  Finally, and most importantly, the official website has a countdown clock for an event that will take place 14 days from now.  Del Toro has said in the past that we’ll see the first trailer in December.  It also just so happens that another Warner Bros. film, The Hobbit: An Unexpected Journey, opens a little over two weeks from now.  Studios usually like to have their 3D movies have trailers for the studio’s other 3D movies.

Hit the jump to check out the trailer.  The film stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and Ron PerlmanPacific Rim opens in 3D on July 12, 2013. [Update: A blueprint for the Jaeger has been released.  You can check it out after the jump.  Click here for new viral video of a kaiju attack on San Francisco.]

Via Film School Rejects:

Via Total Film:


Wired has released an image of the blue-print of a Jaeger which needs to be a poster we can all own right now:


Here’s the official synopsis for Pacific Rim:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.


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