Final ‘Rules Don’t Apply’ Trailer Tries to Paint Howard Hughes as a Fun, Kooky Guy

     October 26, 2016


20th Century Fox has released the final Rules Don’t Apply trailer. The story follows a star-crossed romance between two conservative young adults from not-all-that dissimilar backgrounds (played by Lily Collins and Alden Ehrenreich) set in the backdrop of the 1950s Hollywood movie-making scene and all of its well-known tropes, while under the controlling–and perhaps crazy–command of billionaire Howard Hughes (Warren Beatty).

This final trailer leans heavily on the comic side, depicting Hughes’ eccentricities as charming quirks that might impact the burgeoning romance between Collins and Ehrenreich’s characters. I suppose that’s all well and good, and for people who have wanted a new Beatty movie since 1998’s Bulworth, then Rules Don’t Apply fits the bill. While I doubt that the film will be a contender in this year’s awards race, it could be a nice showcase for its talented cast nonetheless.

Check out the Rules Don’t Apply trailer below. The film opens November 23rd, and also stars Alec Baldwin, Annette Bening, Haley Bennett, Candice Bergen, Matthew Broderick, Dabney Coleman, Steve Coogan, Taissa Farmiga, Ed Harris, Megan Hilty, Oliver Platt, and Martin Sheen.

Here’s the official synopsis for Rules Don’t Apply:

It’s Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey (Collins), under contract to the infamous Howard Hughes (Beatty), arrives in Los Angeles. At the airport, she meets her driver Frank Forbes (Ehrenreich), who is engaged to be married to his 7th grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress. Hughes’ behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.

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