Jeffrey Katzenberg Promises “Another Chapter in the SHREK Series”; Visitor Attraction SHREK’S FAR FAR AWAY ADVENTURE to Open Summer 2015 in London

     February 24, 2014

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Shrek Forever After grossed a series low $239 million domestic in 2010, but still earned over $750 million worldwide to bring the Shrek series total box office to $2.9 billion.  For DreamWorks Animation CEO Jeffrey Katzenberg, that’s cause to take a break but not give up the golden goose forever (no matter what this Blu-ray box set impiles).  In an upcoming interview with Fox Business Network [via Variety], Katzenberg remarked:

“We like to let them have a little bit of time to rest.  But I think you can be confident that we’ll have another chapter in the Shrek series.  We’re not finished, and more importantly, neither is he.”

The next chapter could be a television special like 2007’s Shrek the Halls, but I expect to see another Shrek movie in my lifetime, if only to reach $3 billion.  More Shrek news after the jump.

Variety also reports that DreamWorks and Merlin Entertainment will build a visitor attraction called Shrek’s Far Far Away Adventure:

  • shrek far far awayShrek’s Far Far Away Adventure will open in Summer 2015 in London.
  • The 20,000 square-foot attraction will be located at County Hall on the south bank of the River Thames.
  • DreamWorks Animation will write a new interactive adventure with Shrek, Fiona, Donkey, Puss in Boots, and other characters from the franchise.
  • There will also be a “character courtyard” where visitors can meet the Shrek characters along with characters from other DreamWorks properties like Madagascar, Kung Fu Panda, and How to Train Your Dragon.

Katzenberg said:

“We’re excited to work with Merlin to build something that we think is going to be a singularly unique way to experience Shrek and his world. This attraction is going to be unlike anything that currently exists and will undoubtedly become a new type of destination for families.”

Shrek’s Far Far Away Adventure is reportedly the first of six Shrek attractions to be rolled out over nine years.

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