‘Spectre’ Holds in First with $35.4 Million at Weekend Box Office

     November 15, 2015


As expected, Spectre remained the number one movie in North America for a second consecutive frame. The latest James Bond pic brought in an estimated $35.4 million from 3,929 locations, down 50% from its debut one week ago. That’s a better hold than most box office watchers expected, and beats the 53.5% decline Skyfall saw on its own second weekend in 2012. Then again, Skyfall was up against the final film in the blockbuster The Twilight Saga franchise in its second outing. By comparison, Spectre had no real competition, which made another first place win kind of compulsory.

The only film that had a chance to challenge Spectre was The Peanuts Movie. The big screen adaptation of the beloved Charles Schulz characters came close to overtaking .007 on Wednesday, the Veteran’s Day holiday. Because successful animated films are known for their excellent holds (Hotel Transylvania 2 has not fallen by more than 38% since it opened eight weeks ago), a strong second weekend for Peanuts might have pushed Spectre out of the top spot. Instead, Peanuts was down by 45% for an estimated take of $24.2 million. That’s not a big drop by any means, but the film’s ‘A’ CinemaScore promised a bit better. And with Pixar’s The Good Dinosaur opening in less than two weeks, Peanuts doesn’t have much more time to boost its domestic grosses.

Among this weekend’s three new wide releases, Love the Coopers was the surprise winner. The holiday-themed ensemble pic brought in an estimated $8.4 million from 2,603 locations. Most projections had the film opening no higher than $6 million, which makes this a win for CBS Films and co-distributor Lionsgate. Seventy percent of the audience for Love the Coopers were women, and 82% were over 25 – the same demographic that gave The Intern its legs throughout the fall. Love the Coopers will have to overcome some pretty harsh reviews (16% on Rotten Tomatoes) if it hopes to play well through the holiday season, but with a reported budget under $20 million it doesn’t have far to go to hit profit.

the-33-posterThe 33, a drama based on the 2010 Chilean mining disaster, opened in fifth place with an estimated $5.8 million. That’s in line with pre-release expectations for the Warner Bros.’ release, which has already earned $12.6 million in five international markets, including Mexico and Chile. The 33 received an A- from CinemaScore audiences, but its reviews were less forgiving (40% on Rotten Tomatoes). Ultimately, The 33 doesn’t look like it has the legs to carry it much past next weekend.

This weekend’s final new release didn’t even have the legs to carry it into the top ten. My All American, a faith-based football drama starring Aaron Eckhardt, debuted at number twelve with $1.39 million from 1,565 locations. Expectations were never high for My All American, due in part to the glut of recent releases targeting Christian audiences. Woodlawn, another faith-based football feature, opened just four weeks ago. Don’t remember Woodlawn? Don’t worry. By this time next week you won’t remember My All American either.

If you’re a Bollywood fan, you’ll be happy to see that Prem Ratan Dhan Payo is a surprise addition to this weekend’s top ten. The musical starring Salman Khan earned an estimated $2.4 million from just 286 locations, or an average of $8,392 per screen. That’s the second-best average among this weekend’s top ten, behind only Spectre. Outside of the top ten, Universal’s By The Sea earned an estimated $95,440 from 10 locations this weekend. Considering the film stars Brad Pitt and Angelina Jolie (Jolie also directed), the debut is underwhelming to put it mildly.

Also underwhelming was this weekend’s overall box office total: down 22% from this time last year when Dumb and Dumber To was the number one domestic draw (yes, that happened). But there is light on the horizon in the form of The Hunger Games: Mockingjay – Part 2, which opens next weekend. At the moment, Part 2 is tracking in line with last year’s Mockingjay Part 1: in the $120 million range. We’ll let you know (happily) if Katniss ends up aiming a bit higher.

For now here’s this weekend’s top ten, based on studio estimates:

 Title Weekend Total
1.  Spectre $35,400,000 $130.7
2.  The Peanuts Movie $24,200,000 $82.5
3.  Love the Coopers $8,400,000 $8.4
4.  The Martian $6,730,000 $207.4
5.  The 33 $5,850,000 $5.85
6.  Goosebumps $4,650,000 $73.4
7.  Bridge of Spies $4,289,000 $61.69
8.  Prem Ratan Dhan Payo  $2,400,000 $2.78
9.  Hotel Transylvania 2 $2,350,000 $165.2
10.  The Last Witch Hunter $1,500,000 $26


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