The first promo poster for the highly anticipated Spider-Man: Homecoming has surfaced online. The film is, of course, a result of a collaboration between Sony Pictures and Marvel Studios that sees Sony rebooting its Spider-Man property once again while Marvel and Kevin Feige take the creative lead on the film, allowing for the new Spider-Man to exist as part of the Marvel Cinematic Universe. The project came together relatively quickly, with the studios deciding on the talented young Tom Holland to take the lead while Cop Car director Jon Watts was set to take the helm. Holland made his Spidey debut in Captain America: Civil War, and he’s now hard at work on production of Spider-Man: Homecoming in Atlanta.
Given that we’re so far out from release, this promo poster is just that—a piece of promotional material that likely won’t be released in an official capacity. It was spotted at the trade show Magic Las Vegas, which is an event at which apparel venders promote their wares. That said, there’s certainly a bit of playfulness here that hints towards the direction Marvel and Sony are taking this franchise.
From the get-go, Marvel’s Kevin Feige stressed that their grand plan for the new Spider-Man film was to take the character back to high school and really zero in on a teenager-centric story. That’s been clear from the casting, as Watts has filled out the ensemble with a number of young actors who will portray Peter Parker’s classmates. “John Hughes-esque” has been thrown out as an influence on the film’s tone, and the youthfulness of this Spidey should contrast magnificently with the much older performers that permeate the existing MCU if his brief screentime in Civil War is any indication.
Take a look at the promo poster below snapped by FrightRags (via The Wrap), but keep in mind we’ll likely see different artwork when the official promotional campaign for the film kicks off. The film opens in theaters on July 17, 2017 and also stars Michael Keaton, Robert Downey Jr., Marisa Tomei, Zendaya, and Tony Revolori.