‘Steve Jobs’ TV Spots Highlight Michael Fassbender’s Portayal of Man vs. Machine

     September 17, 2015


The marketing for Danny Boyle’s Steve Jobs biopic has done quite a good job at getting the film’s core messages across: Jobs was a brilliantly creative artist and driven businessman who was more machine than man when it came to dealing with people, including his own daughter. That’s much more interesting than the inspiring-yet-one-dimensional approach that the 2013 film Jobs took, which chronicled Jobs’ rise from college dropout to tech billionaire. So while Steve Jobs appears to aim at capturing the struggle between Man and Machine through Michael Fassbender’s performance, our own Brian Formo called it “too repetitive” in his Telluride review.

Speaking of repetitive, we have five new TV spots for Steve Jobs to share with you today, and while they all feature unique bits of footage from the film, they also have a lot of the same dialogue and platitudes that you’ll hear over and over. Fair warning: If you hate the *ding* sound that old Macs made on startup, then the first second of each of these new videos will drive you nuts. Also starring Seth Rogen, Kate Winslet, Jeff Daniels, Katherine Waterston, and Michael StuhlbargSteve Jobs opens in limited release on October 9th before expanding wide on October 23rd.

Take a look at all the Steve Jobs TV spots below:

Here’s the official synopsis for Steve Jobs:

Set backstage in the minutes before three iconic product launches spanning Jobs’ career—beginning with the Macintosh in 1984, and ending with the unveiling of the iMac in 1998—Steve Jobs takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.


Steve Jobs is directed by Academy Award® winner Danny Boyle and written by Academy Award® winner Aaron Sorkin, working from Walter Isaacson’s best-selling biography of the Apple founder.  The producers are Mark Gordon, Guymon Casady of Film 360, Scott Rudin, Boyle, and Academy Award® winner Christian Colson.


Michael Fassbender plays Steve Jobs, the pioneering founder of Apple, with Academy Award®-winning actress Kate Winslet starring as Joanna Hoffman, former marketing chief of Macintosh.  Steve Wozniak, who co-founded Apple, is played by Seth Rogen, and Jeff Daniels stars as former Apple CEO John Sculley.  The film also stars Katherine Waterston as Chrisann Brennan, Jobs’ ex-girlfriend, and Michael Stuhlbarg as Andy Hertzfeld, one of the original members of the Apple Macintosh development team.

For more on Steve Jobs, take a look at some of our recent coverage below:


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