I’m pretty sure the Alamo Drafthouse’s mission statement is to make everyone who doesn’t live near one of their theaters to just be insanely jealous all the time. The latest evidence for my suspicion comes from their upcoming screening of John Carpenter’s They Live. The screening takes place tomorrow night at the Alamo Drafthouse and Carpenter recorded a video introduction for the audience.
But that’s not enough. Nooo. There will be a Mondo poster for the film designed by renowned artist Shepard Fairey. Posters will be on sale at the screening and a limited amount will be available online this Friday. You and I will be competing with everyone else on the Internet to get one. Hit the jump to check out Carpenter’s video introduction to They Live, a sneak peek at Fairey’s Mondo poster, and to read a statement from Fairey about how They Live inspired his work. Carpenter’s new film The Ward is currently on VOD and will hit theaters July 8th.
Here’s a 2003 statement from Fairey on how he was inspired by They Live:
“The This is Your God show in 2003 at the Six Space gallery in downtown L.A. was an opportunity to showcase the sociopolitical message of the OBey campaign by paying homage to John Carpenter’s They Live, which was a major source of inspiration and the basis for my use of the word “obey.” The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising. One of my main concepts with the show (and the campaign as a whole) was that obedience is the most valuable currency. People rarely consider how much power they sacrifice by blindly following a self-serving corporation’s marketing agenda, and how their spending habits reflect the direction in which they choose to transfer power. In They Live, the protagonist discovers hidden messages lurking behind billboards and anything commercial, and the money says “THIS IS YOUR GOD” on plain white paper. I designed a graphic that looked somewhat like real money but with that slogan, which we used for the invitations and a billboard I rented on the corner of Sunset and Hollywood to promote the show.”