WORLD WAR Z Getting Limited One-Week Run in IMAX 3D Starting August 2nd

     July 29, 2013


World War Z is returning to theaters.  Paramount Pictures has digitally remastered director Marc Forster‘s zombie apocalypse thriller into the IMAX format, and will release the film in select IMAX 3D theaters for a one-week run starting August 2nd.  So if you missed the Brad Pitt-fronted pic when it opened in June or just want to see it again on the big, big screen, now’s your chance.  The decision for the re-release likely has something to do with the fact that the film’s domestic box office gross currently stands at $192.6 million, as the new IMAX run will ensure that World War Z crosses the $200 million benchmark.  The pic’s worldwide total is at $473 million, and Paramount has already started work on a follow-up film.  Hit the jump for more, including the full press release.

world-war-z-poster-3Despite heavy negative buzz surrounding the film’s extensive reshoots, I was pleasantly surprised by the final product when it finally hit theaters last month.  The more intimate, smaller-scale stuff from the second half of the film proved to be more compelling than the “epic” sequences in the first half, but I’m sure there are folks that would be happy to fork over the extra cash to see World War Z in the IMAX format.

Here’s the full press release:

LOS ANGELES – JULY 29, 2013 – IMAX Corporation (NYSE:IMAX; TSX:IMX), along with Paramount Pictures and Skydance Productions in association with Hemisphere Media Capital and GK Films, today announced that due to overwhelming demand, the hit film World War Z starring Brad Pitt has been digitally re-mastered into the immersive IMAX® 3D format and will be released into select IMAX® theatres domestically for the first time for a one-week engagement beginning Aug. 2.

World War Z has captivated audiences worldwide – grossing more than $460 million since its launch on June 21. The film has already played in select IMAX theatres internationally.

World War Z revolves around an ex-United Nations investigator Gerry Lane (Pitt), who traverses the world in a race against time to stop a pandemic that is toppling armies and governments and threatening to decimate humanity itself.  The film stars Pitt, Mireille Enos and James Badge Dale.

Paramount Pictures and Skydance Production present, in association with Hemisphere Media Capital and GK Films, a Plan B Entertainment/2DUX2 Production World War Z is directed by Marc Forster from a screenplay by Matthew Michael Carnahan and Drew Goddard & Damon Lindelof, and screen story by Matthew Michael Carnahan and J. Michael Straczynski.  Based on the novel by Max Brooks. Produced by Brad Pitt, Dede Gardner, Jeremy Kleiner and Ian Bryce.

The IMAX 3D release of World War Z has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.  The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

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